Clarian kicks off Seth Troxler's new imprint Soft Touch

After having curated already two new imprints this year (Play It Say It and Tuskegee Music), unpredictable jack of all trades Seth Troxler presents his latest label venture Soft Touch - focussed on fringe styles and non-club sounds, it marks a crucial shift for Troxler: “Soft Touch is an indie label putting out all sorts of random stuff- some folk, some rock, all limited editions. It’s about music by artists I’ve met over the years whose music is amazing but not finding its niche.” The first release comes from long-time friend and Guy Gerber collaborator Clarian: following his sublime "Road To Recovery EP" on Turbo, the upcoming producer drops "Is There Light At The End", an extraordinary 10" brimming with what the label roguishly calls "6am electronics, afro-beat Indie pop and sixties West coast heartbreak".